I HAVE A GREAT MOBILE APP IDEA – NOW WHAT?

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3 Steps to making your app dream a reality.

If you’ve ever been on the receiving end of a mobile app idea – It’s usually followed by a string of awkward pitches that have probably been developed over a few too many pitchers.  However, for every far fetched idea there are a handful of clever concepts that have real business potential.

We’ve worked with clients in various verticals that have come to us with visions for their next big mobile application, but have trouble getting things off the ground. Whether your goal is tap into a niche market, or scale nationwide – it’s important to understand what your runway to success will look like. Here are 3 pieces of ammunition you’ll need to get started:

  1. Develop a Pitch Deck
    • A pitch deck is the foundation for every start up idea – not only do you want your message to hit home with potential customers or investors, but they need to do it with style, creativity, and noteworthy tactics. This is a great way to take a deep dive into each aspect of your new business, and understand which features are necessary, and which can wait.
  2. UI/UX Wireframes
    • Once you’re comfortable with the direction of your pitch deck, it’s time to showcase how your app will actually look and feel.  Wireframe designs are created to give your audience a better idea of functionality, by walking users through an application processes – such as new user registration, or purchasing the product/service. These simple, yet critical steps give insight to your audience on how intuitive your user interface will be, which in turn will drive your customer retention rates, and keep investors excited about the future launch.
  3. Design a Website
    • Developing a mobile app is not only expensive, but it normally takes quite a bit of time to get all the right pieces in place (funding, development team, office space, etc)  In the meantime, a method to keep your new idea fresh in the minds of potential users/investors, we recommend our clients develop a website that showcases the upcoming application and all the exciting new features.  This is also a great way to start collecting marketing data for your upcoming launch campaign.  Website development is normally much less expensive than full stack application development, and can still be utilized after the mobile launch for customer acquisition purposes or additional rounds of funding.

Rattling off ideas maybe a fun exercise, but the execution is nothing short of hard work.  If you or a friend think you have the next big mobile application, make sure you’ve got the tools in place to make the most of every connection!  

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