2017 ASCRS•ASOA Annual Conference
Every year the American Society of Cataract and Refractive Surgery (ASCRS) and the American Society of Ophthalmic Administrators (ASOA) hold a five-day annual meeting called the ASCRS•ASOA Symposium & Congress. With over 10,000 attendees, it’s the largest U.S. meeting for anterior segment specialists and the leading practice management program for ophthalmology.
ASCRS partnered with us to create a unique look and theme for their 2017 Symposium & Congress in Los Angeles. After assessing their target audience and marketing goals, we created an eye-catching yet comprehensive brand for the entire conference including the logo and sub-brands for their three special day meetings—Refractive Day, Glaucoma Day, and Cornea Day. Then, we implemented that branding throughout our designs for all signage, advertisements, promotional items, print materials and any other meeting graphics.