Why Social Media Marketing is Important for ANY Business

WHY BUSINESSES NEED SOCIAL MEDIA MARKETING

Tweet, Snap, Like, Love – do it all, and do it often!  According to Social Media Examiner, 97% of marketers are placing a strong emphasis on social media platforms, compared to the 85% of this group that are admittedly unsure how to effectively utilize the tool as a marketing technique.

Needless to say, this is a solid indicator of the potential for increased revenue opportunities to any business.  In that spirit, here are few reasons how this rising trend in marketing can help bridge the gap between the disconnect in potential opportunity and execution.

GROW YOUR CAPTURE RATE, AND ORGANIC TRAFFIC THROUGH SEO

Google and other major search engine platforms are now determining their result rankings by placing more emphasis on social media presence rather than the traditional blog or content posts.  What this means to any business owner, is that investing in a strong social media presence is extremely important if they’d like to rank near the top of any set of keywords aka more opportunity to engage potential clients.

POTENTIAL LOSSES ARE SLIM TO NONE

Remember to keep your ROI in mind when it comes to the amount of time you’re spending on your social media presence. You can always start small (and free) by developing these profiles and tinkering with your message until you’ve determined which audience you’d like to target with paid Ad’s.  However, we never recommend spending a dollar until a clear strategy is in place.

THE COMPETITION IS ALREADY INVOLVED

There’s a reason why your competition is already on these social platforms, and most likely a reason why you’ll notice “sponsored” next to the ad title. It looks like this trend is here to stay so don’t let your lack of initiative impact your business – that’s why we’re here!

Feel free to visit our services page or schedule a call with a client representative for additional information on these concepts, and learn how our team can help develop a custom solution for your business.

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